CountryLife takes gold in the 2019 Irish Loyalty Awards

Glanbia CountryLife’s Loyalty Scheme has come out tops in the prestigious Irish Loyalty Awards 2019, winning the award for ‘Best Customer Experience’.

CountryLife were finalists in the ‘Best Retail (non-food) Loyalty Programme of the Year’ category as well as the ‘Best Customer Experience’ section.

For the Best Customer Experience award, Glanbia CountryLife faced stiff competition from Three Ireland, The GAA, Game Stop and The Arboretum.

Speaking after the awards ceremony inDublin, CountryLife’s Marketing Manager, James Byrne, said: “This award goes to the entire Glanbia CountryLife team in our network of 14 award-winning garden centres. The entire team works tirelessly every single day to meet the evolving needs of our loyal customers and to reward them for putting their trust and faith in us.”

The Glanbia CountryLife loyalty club was founded almost 9 years ago. It has been growing rewards for gardening enthusiasts since then through a highly effective, points-based rewards club.

“Members consistently rank the CountryLife loyalty club as one of their favourite loyalty schemes. This national awards programme was judged by experts from industry. Winning it is a huge endorsement of our tireless work to give something back to our customers. We are honoured and privileged recipients. This win will spur us to work even harder to further reward our customers into the future,” Mr Byrne added.

CountryLife Garden Centres are a network of 14 award-winning garden centres from Glanbia Ireland,Ireland’s #1 farm and rural retailer with 53 outlets. CountryLife are dedicated plant centres with expert horticulturists in every store. They are stockists of a wide and varied range of quality plants, 90% of which are grown in Ireland.

The Irish Loyalty Awards 2019 in association with Visa recognise excellence, innovation and achievement in loyalty for Irish companies who are building lasting and profitable relationships with customers within Ireland across every sector.

With more and more loyalty programmes launching every week, a strong contingent of Irish businesses are now differentiating themselves with outstanding loyalty initiatives, the competition organisers say. The Irish Loyalty Awards celebrate brands that aspire to create customer loyalty and are finding new ways of driving loyal behaviours that place the customer at the heart of their business model.

The black-tie, gala awards ceremony took place on Thursday, March 28 at the prestigious 5* Intercontinental Hotel in Ballsbridge, Dublin.They brought together a broad spectrum of independent experts, who either specialise in a field or who have experience and insight into different aspects of the loyalty industry.

Each judge was selected due to their achievements within the business and the loyalty industry. Their varied backgrounds allowed them to critique each category of the Irish Loyalty awards. The judging process was entirely independent of the management of the awards.

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