Tirlán CountryLife Plant Pink Campaign raises over €15,000 for Breast Cancer Ireland.
We are urging gardeners and plant-lovers to ‘Plant Pink’ over the coming months in an all-out effort to raise awareness of and needed funds for Breast Cancer Ireland.
The Plant Pink Campaign was run in all 15 award-winning Tirlán CountryLife garden centres across Leinster and Munster and online at CountryLife.ie where customers were asked to buy a special ‘Tickled Pink’ Dianthus flower to support breast cancer awareness and the fundraising drive.
How it works
Tirlán CountryLife have donated €2 to Breast Cancer Ireland for every one of our special ‘Tickled Pink’ Dianthus sold. To support you can buy the Tickled Pink’ Dianthus online here or in your local Tirlán CountryLife store. Find your nearest store here.
Senan Foley, Head of Retail at Tirlán said, “This is a hugely proud day for us at Tirlán CountryLife to donate this money to Breast Cancer Ireland on behalf of our customers, suppliers and employees who took part in our Plant Pink Campaign. We would especially like to thank our plant supplier Young Nurseries who have supported us with the campaign from the beginning. We look forward to continuing our commitment to supporting and celebrating our local communities”.
Tickled Pink
The sun-loving plant, also known as Tickled Pink, was chosen because of its beauty, its unmistakable perfume, its resilience and its sun-loving characteristics. The specially chosen Pink Dianthus is grown in Limerick in a biologically friendly way with virtually no chemical pest control methods at the family-run Young Nurseries.
Tickled Pink is a compact, upright evergreen perennial that grows up to 30cm in height, with long, narrow blue-green leaves. It is neat and compact and is perfect for containers or borders. It has gorgeous vanilla-like scented lavender-pink flowers from summer to Autumn.
Plant Pink for Pollinators
Pink Dianthus is a fabulous flowering plant. It is hardy. It is vivacious. It is a survivor. We’re a proud supporter of Breast Cancer Ireland and we’re hoping that this special Pink Dianthus will be our top seller as the busy gardening season gets underway. It’s also a fabulous pollinator and butterflies in particular love it.
Pink Dianthus is a fabulous flowering plant. It is hardy. It is vivacious. It is a survivor. We’re a proud supporter of Breast Cancer Ireland and we’re hoping that this special Pink Dianthus will be our top seller as the busy gardening season gets underway. It’s also a fabulous pollinator and butterflies in particular love it!
About Breast Cancer Ireland
Breast Cancer Ireland funds the recruitment of specialist Breast Cancer Research Nurses, whose role is to collect and collate the vital patient tissue and serum samples into one large centralised resource which can be accessed by clinicians and scientists nationwide, thereby helping to build patient profiles, speed up discovery times and ultimately affect more positive treatment outcomes.
Aisling Hurley, CEO, Breast Cancer Ireland said “Initiatives such as Tirlán CountryLife’s Plant Pink campaign allows Breast Cancer Ireland to continue to fund pioneering research and awareness to transform the landscape of breast cancer in this country. Our relationship with Tirlán is a special one and we are so appreciative of the tireless efforts of employees, suppliers and the general public in supporting their worthy initiatives.”
“Our relationship with Tirlán CountryLife, which began over seven years ago, has grown and developed and we are so appreciative of the tireless efforts of employees, suppliers and the general public in supporting their worthy initiatives. We encourage our supporters throughout Ireland to visit one of the fifteen garden centres and pick up one of the Pink Dianthus packs over the coming weeks and we wish them well in their gardening endeavours,” she said.
