Plant Pink to support Breast Cancer Ireland

Gardeners and plant-lovers are being urged to ‘Plant Pink’ over the coming months in an all-out effort to raise awareness of and needed funds for Breast Cancer Ireland.

We’ve launched our first ever Plant Pink campaign in all of our 14 award-winning garden centres across Leinster and Munster. We’re asking all our customers to buy our special Pink Dianthus, to become more breast cancer aware and to support our fundraising drive.

Pictured are Jess Kelly (Marketing Exec), Teresa Walsh (Horticulturist) and Nuala Young (Grower) at the launch of ‘Plant Pink’ in CountyLife Castlecomer.

How it works

CountryLife will donate €2 to Breast Cancer Ireland for every one of our special ‘Tickled Pink’ Dianthus sold. If you’re not near one of our stores and would like to support the campaign you can donate at our just giving page.

Ticked Pink is grown by family run Young’s nurseries in Co. Limerick. Pictured is grower Nuala Young and her Mum Margaret.

Tickled Pink

The sun-loving plant, also known as Tickled Pink, was chosen because of its beauty, its unmistakable perfume, its resilience and its sun-loving characteristics. The specially chosen Pink Dianthus is grown in Limerick in a biologically friendly way with virtually no chemical pest control methods at the family-run Young Nurseries.

Tickled Pink is a compact, upright evergreen perennial that grows up to 30cm in height, with long, narrow blue-green leaves. It is neat and compact and is perfect for containers or borders. It has gorgeous vanilla-like scented lavender-pink flowers from summer to Autumn.

CountryLife Plant Pink Display


Plant Pink for Pollinators

Pink Dianthus is a fabulous flowering plant. It is hardy. It is vivacious. It is a survivor. We’re a proud supporter of Breast Cancer Ireland and we’re hoping that this special Pink Dianthus will be our top seller as the busy gardening season gets underway. It’s also a fabulous pollinator and butterflies in particular love it!

Pink Dianthus is a fabulous flowering plant. It is hardy. It is vivacious. It is a survivor. We’re a proud supporter of Breast Cancer Ireland and we’re hoping that this special Pink Dianthus will be our top seller as the busy gardening season gets underway. It’s also a fabulous pollinator and butterflies in particular love it!

Get involved

Get involved and help build awareness by sharing your own photos on social media using the hashtag #plantpink and tagging @countrylifegc for a chance to win some pink prizes!

About Breast Cancer Ireland

Breast Cancer Ireland funds the recruitment of specialist Breast Cancer Research Nurses, whose role is to collect and collate the vital patient tissue and serum samples into one large centralised resource which can be accessed by clinicians and scientists nationwide, thereby helping to build patient profiles, speed up discovery times and ultimately affect more positive treatment outcomes.

Aisling Hurley, CEO, Breast Cancer Ireland said: “Mortality rates from breast cancer are predicted to fall across Europe in 2019 due to improvements in screening, early diagnosis and treatment and it is initiatives such as Glanbia CountryLife’s “Plant Pink” that allow Breast Cancer Ireland to continue to fund pioneering research and awareness and transform the landscape of breast cancer in this country.

“Our relationship with Glanbia, which began over five years ago, has grown and developed and we are so appreciative of the tireless efforts of employees, suppliers and the general public in supporting their worthy initiatives. We encourage our supporters throughout Ireland to visit one of the fourteen garden centres and pick up one of the Pink Dianthus packs over the coming weeks and we wish them well in their gardening endeavours,” she said.

If you’re not near a CountryLife store and would like to support the campaign you can donate at our just giving page.